01. Element 1: A specific, quantified promise
Vague promises die on Meta. Specific promises convert. Instead of “We help you grow your business”, we write “Generate 300+ qualified B2B leads in 90 days — or we work free until you do.” Specificity + risk reversal is the highest-converting hero pattern we've tested across 40+ Indian brands.
02. Element 2: The 7-second scannability test
Show the page to a stranger for 7 seconds. If they can't tell you (a) what you sell, (b) who it's for, and (c) what to do next — kill it and start over. This one test has driven more revenue lift for our clients than any A/B experiment.
03. Element 3: Social proof stacked in the right order
Logos > numeric proof (“₹1.2 Cr revenue for pharma B2B”) > testimonial quotes > review counts > awards. Use them in that order down the page. Reviewing our case studies section is a good example of this hierarchy in action.
04. Element 4: A single, ruthless CTA
One goal per page. Multiple CTAs cut conversion 15–40%. If you must have a secondary link, make it a downloadable resource that captures email — not a distraction to another page.
05. Element 5: Objection handling
Every landing page needs a section that names the top 3 objections in the customer's language. Then defuses them one by one. Format: FAQ or a Loom-style video from the founder.
06. Element 6: Pricing transparency (or clear framing)
“Contact for pricing” suppresses conversion 30%+ for anything below ₹1L ACV. Show ranges. Show what's included. Give the visitor enough to self-qualify.
07. Element 7: Speed & mobile-first everything
Above 2s LCP on mobile? You just lost 20% of your traffic. Ship pages under 1.5s LCP on 3G. This is table-stakes in 2025.
Tags:CROLanding PagesCopywritingConversion
Frequently Asked Questions
How many words should a landing page have?+
As many as needed — no more. For low-consideration purchases: 200–400. For high-ticket B2B: 1500–2500.
Should we use video hero sections?+
Only if the video adds information. Autoplay ambient loops mostly hurt LCP and rarely lift conversion.
How often should we A/B test?+
Continuous testing for high-traffic pages. For anything below 2000 visits/month, run bigger changes less frequently.